As a society, we tend to be incredibly interested in what people represent or are ambassadors for. Your favorite social media influencers have talked about that new healthy shake for so long that you just have to get some for yourself. Your favorite athlete only wears one brand of shoes or workout clothes, so you wonder if that brand will help your workouts. Your friend can’t stop raving about this new restaurant that just opened up, so you set a date to grab dinner there together. We are naturals at sharing the things we just can’t live without, and that goes beyond our new kitchen appliance or the awesome coffee shop down the street!